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LEGO Annual Report

 

Print Design,
Packaging Design

 

Year

2010

 

 

This project is a redesign for 2009 LEGO Annual Report. The concept of the visual treatment reflects the main idea of LEGO—an abbreviation of Danish words "leg godt," which means "play well."

 

The design concept is to use the grid system to indicate the unit of LEGO bricks. And, the color is definitely reflect the primary color of the brand. This annual report playing with and grids and the unit represents the core idea of LEGO company.

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Copywrtie @ Jessie Fu-Chieh Wu | 2015